Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.Anyway, like I already said, the Moz metric is calculated on the basis of your site’s search engine ranking potential. So, it’s not like once you’ve achieved a Domain Authority of 40 (it’s calculated in a scale of 0-100) it can’t get reduced back to 35 (it’s much easier to take it from 30 to 40 than from 80 to 90). It actually fluctuates, but generally not that much for sites that are constantly progressing.
1.GOOD QUALITY BACKLINKS
As Moz explains, to improve your DA, you need to improve your overall SEO, and that includes all the details that SEOs know and love — site structure, navigability, breadcrumbs, URL structure, meta tags, header tags, word count, keywords, alt tags, etc. SEO and content marketing require one another. They actually go together.
Make sure that your SEO is up to par before you go further in the pursuit of higher DA.
2.Maintain A Clean User-friendly Site Structure
Maintaining a clean and easy to understand site structure is the first thing you can do to improve user experience. As you probably know already, user experience is actually something you should be very careful about. Whatever you do with your site, the last thing you want to do is to piss off your visitors.
3.Implement A Practical Internal Linking Strategy And increase the speed of the site
By practical, I mean an internal linking strategy that doesn’t involve interlinking all the blog posts that you’ve ever published. Sadly, a lot of ‘blogging tricks’ type of websites recommend newbies to make free use of internal links, by linking to one blog post from thousands of others, with a clear intent of improving search engine performance.
If you want users stay in your site then your site speed should be good then visitors will read your other posts
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