Affiliate marketing is a very large industry and has become a key source of online income for many thousands of professional bloggers. With more and more online businesses becoming involved in affiliate marketing, more opportunities have arisen for bloggers, like you and I, to make money with their blog.
With a wide variety of businesses who work direct with affiliates, most affiliate marketers will use an affiliate marketing network to search for offers for their blogs. Though these affiliate platforms will take a small cut of any fees generated, they do serve a valuable purpose in the affiliate marketing climate
- Aggregating offers from different vendors
- Create a directory or search engine for affiliate marketers to find offers
- Handle the administrative duties of running an affiliate network
In this post I will go through some of the most popular affiliate marketing platforms.
ShareASale is another one of the large affiliate networks. The Shareashale platform has about 4,000 merchants listed, of which over one thousand of them are exclusive to them.
ShareASale publishes a large amount of data on each of the offers they are running, these include:
- Earnings per Click
- Reversal Rates
- Average Sale Amount
- Average Commission
While these figures aren’t guarantees of payouts you can expect, they’re certainly very helpful in assessing a campaign.
CJ Affiliate is considered to be the biggest affiliate platforms online; if you have worked in the affiliate marketing space for any amount of time, you’ve probably come across them.
Nearly every major retailer have their affiliate programs on CJ Affiliate (formerly Commission Junction), which makes them as close to a one stop shop as you can get in the affiliate marketing business. Most retailers have multiple ad sizes available for affiliates, which gives you better control of the offers you show on your blog.
With such a wide array of advertisers on the CJ Affiliate platform it makes it relatively easy to compare and segment different offers. Finding the affiliate tracking code to place on your blog is also straightforward; once you’re approved to promote an offer, you can be running lots of different offers on your site in just a few short hours.
Rakuten LinkShare is considered to be one of the oldest affiliate partner networks, it is now a fair amount smaller than some of the bigger players in the affiliate industry.
There are a few slick features of Rakuten LinkShare that differentiate this platform from the rest. For example, they have the ability to rotate through the various banners automatically for a product which is a huge advantage when trying to optimize your offers. Instead of having to manually select which ad you want to run on your blog, LinkShare lets multiple versions rotate with only one small piece of code.
LinkShare also allows for more flexible “deep linking” to individual merchant landing pages, this allows for increased customization of the types of campaigns you can run.
By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers. Amazon has the most easy-to-use technology of all the affiliate programs I will be reviewing today. Beginners to affiliate marketing with even the most limited technical expertise will have no problems in getting up and running with the Amazon associates program, while more experienced marketers can create custom tools and websites with the APIs and advanced implementations available to them. The great thing about Amazon is that anything from kids toys to laptops can generate sales if they are purchased through any Amazon affiliate link.
The major drawback of the Amazon affiliate network is the commission structure. Their commissions start out as low as 4% for smaller affiliates, yet they can be as high as 9% for high traffic affiliates. Also as most of the products which are sold on Amazon are physical goods, you will have very few options to refer sales that generate a recurring monthly income.
Affiliate Window is one of the best affiliate network in Europe with an advertiser and publisher base of over 1,500 and 75,000 respectively. It’s got a user-friendly interface with real-time reporting.
Affiliate Window even supports deep linking so that you can link to any web page on the advertiser’s website using your affiliate link.
Also, they pay publishers twice every month and the minimum payment amount is also low (when compared to other ad networks).
- Alexa Rank: 9,398
- Minimum Payment Amount: $20/£20
- Payment Method(s): Check, Direct Deposit, Wire Transfer
- Programs Offered: CPA, CPL, CPS, CPC
- Referral Program: Yes