1. Who Is Your Targeted Audience? Who are your potential customers? What words are they most likely going to use to find your products or services on Google?
Write down the top 10-20 key phrases that best describe your services or products. There should be a few words here — not just “lawyer,” but “San Diego divorce lawyer.”
2. Where Is The Most Traffic?
Create a list of words with the help of SEMrush tool. Then insert your list into the Google Keyword Planner to find the most searched keywords. Use the synonyms feature to get more ideas. If there is a lot of traffic (in thousands), focus on the exact match only. If there is not, then look at the phrase matches. Having analyzed the whole bulk you will be able to define the most popular search queries and choose them for optimizing your site content. Rank the analyzed words and phrases in hierarchy of traffic, export them into an excel spreadsheet and highlight the ones you would like to rank for.
3. How To Choose keywords For SEO That Are The Most Profitable? Are people, using your selected search phrases, looking to buy something? A phrase like “Swiss watches” may have 10x more traffic, but a phrase like “buy a Swiss watch” will bring in the bucks with a higher ROI and will take a much shorter time to rank. Use your head together with machine analysis of keyword efficiency. This is the best method of how to choose keywords for SEO that will bring maximum profit in future.
4. Check & Diversify! Select a few main phrases, which you want to rank high and focus on them until you get the 1st place on Google for each of them. Don’t invest in more than 5 main words at a time unless you can afford that or if your search phrases are long tail keywords (with very low competition). One of the biggest mistakes of many SEOs is trying to reach high rankings for 10 or more highly competitive queries at once with a low budget.How to choose keywords for SEO to get into the Top 10 of Google, is to target long tail keywords because they are much less competitive, more profitable and less risky. And plus they can bring you the same traffic as a short query if you invest in these long tail keywords the same amount of money. Find out more SEO tips in our SEO reports. To put it simple, you’ve got 2 options: OPTION I. You can target a very competitive short keyword that requires, for example, 1000 backlinks to outrank your competitors. And you’ll be getting, say, 10,000 of visitors per day when you’re #1 on Google for it. or OPTION II. Or you can target some low competitive long tail keywords. For example, you’ll target main phrases that require 5 backlinks each for you to be #1 on Google for each of them. By acquiring the same 1,000 of backlinks for them, you’ll be #1 on Google for 200 keywords (1000 / 5 = 200). Usually these 200 search items will bring you even bigger number of visitors from Google than that 1 short keyword. But even if these 200 search queries bring you the same traffic, this option is still much better because of the following reasons: You’ve got a lot of competitors and everyone wants to get high rankings for that short keyword (because it is one of the most popular in your niche). So the competition becomes stronger and stronger from day to day. You acquired 1000 backlinks, your competitor – 1100. You 1200, he – 1300, and so on. So you’ll have to spend more and more and so your profit from it will become less and less. From the other side, a very little number of people know that choosing keywords among long tail queries is more profitable, and so, very little number of companies struggle for long tail keywords. Plus, there is very small number of short phrases in any niche and tens and even hundreds more long tail ones in each niche. Using a long-tail keyword finder you always have a lot of options to try, choosing minimum competitive keyword phrases with promising SEO potential. So even if someone else also targets long tail keywords, there is a very low probability that he’ll be targeting the same ones as you. So, once you acquired 5 backlinks for your long tail keyword and reached #1 on Google, you may stay there for years before someone else outranks you. That’s why it is much more expensive to compete for short keywords and much more profitable – for long tail. Because of the strong competition, you can lose your position for the short keyword at any time! If you lose your position for just that one, you’re in a risk to lose your entire business since you invested a lot of funds in it. From the other side, if you’re #1 on Google for 200 long tail keywords and someone even outranks you for several of them, this won’t influence your business much or even at all. It is less risky to target many long tail queries and is easier to get high rankings on Google for them also because it looks more natural for Google when your backlinks all have different anchor texts and different keywords. And the more natural your backlink profile and your link building campaign looks to Google, the easier it will be for you to get high rankings. And less risky. And even if you over-optimize several of your long tail keywords, i.e. get too many backlinks for some of them, and Google lowers your positions for those keywords, you won’t lose your business again since you’ll still have high positions for the rest! Additionally, long tail keywords have much higher the conversion rate!